As an Agora lead, Eventbrite gives you visibility into who has signed-up for your events, tools to send emails out to past attendees and other email lists, as well as closure afterwards to help encourage people to join-in and become involved in the community.
The first thing you're going to want to do is accept the Eventbrite multi-user access invitation sent to your Agora email. Whenever you hold your first event, we will add you as an event admin with access to see attendee info, receive questions about the event, and other capabilities (pretty much everything except managing payouts).
Once you've created your Eventbrite account with that Agora email, you can make life even easier by downloading the Eventbrite Organizer app for Android or iOS, which gives you a quick glance at how many of your tickets have been sold, who has ordered, and even the ability to scan or check people in when they arrive.
You will have to go to the desktop website for the best access to send invitations or follow-up emails, but the app gives you easy access to updates that make executing all the more easy. Keep in mind that it's common to have a 20-30% no-show rate (so you might add additional seats beyond your max capacity just to ensure you're actually full, if that's a consideration).
We aim to share on social media about 2 weeks out from the event (though obviously that might be less if we don't get the info soon enough, and we are happy to share it earlier if you want). The Marketing Team is also game to help come up with fun ways to share or engage folks. This is a team effort, so ask questions, toss out ideas, make it yours.
After your event, we have some stock language that will be sent out in a follow-up email to attendees thanking them, the venue, and any speakers for their support. We've found that encouraging attendees to email your Agora address to help out, along with providing details on how to join DEF, dramatically improves the overall engagement and value of events. The HTML for that follow-up email is found here.
Sending emails to attendees in Eventbrite is pretty simple. There is a default template that you can use with all the event details (and you can change the style or content if you want).
Once you know how you want that email to look, you can send to attendees from past events you've held, use an uploaded list, or pull from a stored list. Sending out an email invitation helps people see your event amidst the social media noise.
You can also use Eventbrite's tools to give discounts for speakers or certain attendees.
Say you're hosting an event and you want to charge attendees $10 to cover the cost of food or drinks, but you think the speakers you've invited should be able to imbibe on the house.
This is how you make that happen. Although the Marketing or Community Team volunteers creating your event should do this already, it's good to know how it works.
Lastly, if you're planning an event where you want to have hidden tickets, say free tickets for volunteers, or maybe a lower-priced ticket for sponsors, you can use hidden tickets with access codes.
These function similarly to discount codes, but instead of removing a percentage off a ticket cost, actually give access to tickets not otherwise visible.
Again, you shouldn't have to do this much on your own, but knowing about it may prove useful.